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“Celebrity campaigns may, one hopes, create a rising tide that lifts all agencies and individuals who are helping the cause, but there is a danger to this glitzy answer.


Marx famously accused religion of being “the opiate of the masses,” but the entertainment industry now holds that cultic role.

Celebrity priests call for a kind of easy, feel-good generosity that eases a vague sense of guilt among the affluent.


What is really needed are people coming alongside, in suffering and self-sacrificial service, to empower people with a new sense of their own capability and dignity.


When focus is put on raising money, the simplistic idea is spread that poverty can be solved if the affluent just give a little, without anyone having to sacrifice or suffer.


At the very least, this grossly oversimplifies the problem.”

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